Nice to meet you!
I am Petra Sell, UX & UI designer working on Design Systems.

Hire me. Or get to know me first.

I am an independent hands-on UX/UI-designer for design systems, helping clients to structure and visually brand their (digital) content. While focussing on the users’ needs, I craft meaningful aesthetic graphic solutions that scale. I aim for innovation, inclusivity and simplicity.

Services I offer (but are not limited to):

  • Design System Design (Building, maintainance & UX documentation, figma expert, token integration, accessibility)
  • UI Designs (website, app, mobile …)
  • User Experience Design & UX thinking
  • Brand Identities
  • Lecturing

I am working for clients such as:

Vlaamse Overheid – Katoen Natie – DataCamp – VRT – OvamPoliteiaMediafin – BNP Paribas – contrast law – Larcier business – and many more. See more on demand.


Hexagon – Katoen Natie Design System

2023—2024. Setting up and designing for a multi-platform design system.

Read Case Study

Waffles – DataCamp Design System

2021—2022. I spent a bit more than a year building a design system for DataCamp.

Read Case Study

Design feeling – a secret superpower

2018. Presentation for UX Belgium meetup. I am also co-organizer of this monthly events.

View presentation
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If you think I can help you I’d love to hear from you.